Contact Bette Today For Your
Free Home Worth Evaluation
As
always, Bette Zerba services
remain discreet
Bette
Zerba is
uniquely qualified to
assist in selecting from
the varied luxury
communities and life-styles
available in the Phoenix
metro luxury home market.
Bette's knowledge of the
Phoenix luxury home market,
townhouses and condos
helps her represent both
Buyers and Sellers through
the complex real estate
negotiations and insures
that each sale is successful
and at the best price. Using
both online technology and
high-end print media, Bette
Zerba will provide all your
full home solutions.
Home Owners:
You
deserve special services to
enhance the selling of your
premium listing. Luxury
Phoenix Homes and Properties
is specifically designed to
deliver print media as well
as the Internet presence
needed and attract buyers
searching for a luxury
property like yours. Because
we are on page 1 of GOOGLE
and other top search engines
for related keywords, your
home will be seen by 1000's
of searchers.
Expose your luxury listing
to the world - right here.
As
always, my services remain
discreet.
The RE/MAX® Home
Customized Home Marketing
System, offered by Bette
Zerba, assists you in
differentiating your home
from others in your
marketplace.
This luxury home marketing
system will help alleviate
any anxiety you may have
about selling your home and
guide you through the
selling process. The RE/MAX® Customized Home
Marketing System will show
you all the enhanced
marketing support and
customer convenience
services the RE/MAX®
Luxury Home System can offer
you.
The Customized Home
Marketing System Offers
Proprietary Marketing Tools
to Provide You with Superior
Service when Selling Your
Home.
-
A Powerful Brand Name
-
Robust Online Marketing
-
Global Referral Network
-
Specialty Markets
-
RE/MAX® SELLER
SERVICE PLEDGE®
Bette Zerba, Fine Home
and Estates realtor can
answer your questions,
provide professional advice,
and handle all the details
for you.
Like you, today’s consumers
want comprehensive services
from their luxury home and
estates real estate
professional. Bette Zerba
RE/MAX Desert Showcase
offers services you want and
can provide you with the
peace of mind you deserve.
Services such as:
-
Mortgage Services
-
Home Warranty Protection
-
Home Inspection Services
-
Title/Escrow Services
-
Professional Moving
Services
How Bette
Zerba Will Market
Your Luxury Home
I. Objectives:
The objectives are the
foundation of your personal
property Marketing Plan.
-
To
showcase the elegance of
your property.
-
To
enhance buyer appeal.
-
To reach
a buyer pool of
consumers with current
homes valued over
$500,000 in Maricopa
County.
-
To reach
a buyer pool of
consumers with current
household incomes over
$500,000/yr. in Maricopa
County.
-
To reach
target buyers with
common lifestyles and
home requirements. For
example, tennis courts,
boat slips and downtown
locations.
-
To sell
the property for the
highest possible market
value within a
determined timeline.
II. Tactics:
The tactics outlined below
are some of the possible
marketing and advertising
items Bette Zerba will
handle for you to support
the objectives listed above.
A. International
/ National Marketing
Exposure – Advertising
Opportunities
Listing
Advertisements
-
RE/MAX® Fine Homes & Estates
- National
-
PINNACLE
Magazine – Arizona
households w/$500K+
incomes
-
The Wall
Street Journal (Print
and website)
-
Internet
exposure on the #1 Real
Estate website
www.remax.com
-
Virtual
Tour
-
MLS
Listing with six color
photos
B.
Local
Marketing Exposure
-
RE/MAX® Fine Homes & Estates'
yard sign
-
RE/MAX® yellow post yard
sign
-
Post
cards to surrounding
area – “Just Listed”
-
Local
Newspaper advertising –
Arizona Republic
-
Local
Homes Illustrated
publication as well as
other possible
publications
-
Special
Publications to be
determined
C.
Internet
Marketing Exposure
1. Internet
exposure on 7 competitive
personal Real Estate
Websites. These sites have
been optimized by a
professional SEO designer
and are found at the top of
the search engines
2. Internet
exposure on the #1 Real
Estate Website
3. Internet
exposure on the #1 RE/MAX Arizona Broker Website
4. Internet
exposure on RE/MAX Desert Showcase office Website
5. Internet
exposure on the most hit
real estate Website
D. MLS
(multiple listing service) –
over 45,000 area real estate
agents
E. Color
Property Brochure
– Full color brochures serve
as an elegant way to
introduce the property to
potential buyers or serve as
a reminder for a buyer who
may have recently viewed it.
F. Virtual
Tour
– The way to be seen.
G. Personal
Service
-
V.I.P.
Open House – RE/MAX
Desert Showcase Fine
Homes & Estates Agents
-
Professional Staging
assistants
-
Referral
of luxury home
remodeling and
decorating companies.
-
Conduct a
special property preview
for real estate
professionals who
specialize in luxury
homes.
-
Arial
photo shoot – as needed
H.
Public
Relations
– A non-paid form of
marketing that has the
potential
III.
Evaluation
Luxury
homes,
townhouses and condos
available in: Phoenix,
Scottsdale, Paradise Valley,
Cave Creek, Carefree,
Central Phoenix Corridor,
Squaw Peak - Piestewa Peak,
Biltmore.